You can perform your entire digital marketing on Google! Of course, you will need tools. But what if I say those are unnecessary?
Before we start, understanding the marketing requirements are necessary. And, prioritizing is essential, always, because we have loads to do.
To be honest, webmasters are going crazy over Google updates. With each updated algorithm, marketers are up against new challenges.
In the light of changes, tools foster an impact. There are paid, and there are free. The one you choose depends on your requirements.
But here lies the problem. Free tools are somewhat unreliable whereas paid are are costly! It is like spending bucks without a return guarantee. When I say Google thinks like us, I am not exaggerating. So long as you learn the tricks, mastering marketing is at your fingertips.
Google provides certain free tips and tricks which, as my friend says, is more like the Halloween trick-or-treat.
I would, instead, rephrase it. Google provides all-year-round trick-and-treats. To explain it, let us dive a bit deeper into the search engine for understanding Google tips and tricks.
Rank Without a Dime!
Google loves organic, i.e., the art of drawing people to your site for free. It doesn’t want you to spend dollars on SEO but merely provide what people are looking for.
By and large, developers have provided certain tricks for both people and marketers. Above all, targeting the keywords and research, both have been made extremely easy.
Writing web content for ranking is cumbersome for sure. From content research to building appropriate links, we cannot boil things down to bits.
But now when the context is king, you need to rethink the way you work. Google wants you to stay with people and, these tools take you away from them.
Social signals have never been a ranking factor for Google. But, they are a means to understand what people love.
And that is precisely what we need to target as marketers- bringing relevance to our content.
Then again, our ‘paid is the best’ perception is somewhat wrong. Google is constantly evolving (so was Ultron!). And this evolution benefits digital marketers, but you have to know how to harness it.
As soon as you learn Google tips and tricks, I am sure ranking on SERP would be easy. To do that, let me tell you the 13 most amazing Google tricks you might never have heard of!
13 Google Tips and Tricks
♦ In the Google Search, try writing the following format-
“Website name” AND “author.”
For example, if I search for “Neil Patel” AND “author,” Google will fetch all content whose author is Neil Patel.
♦ In the previously searched query, you can add sites as well. The syntax for the search is-
“Name is” -website-name -site_name
For example- “Neil Patel is” -neilpatel.com -buzzfeed.com. Now, all contents which carry the same context in both the websites will be shown to you. You can add other website names too with a hyphen.
♦ When you need multiple topics for the same keyword, you can type-
site: (name) keyword
For example, if I want to scrap all topics on Zendesk for customer service keyword- site:zendesk.com customer service
♦ It is surely amazing to expand the domain of your content. To find similar topics for your content-
site:(website) -intitle:LSI keyword
For example- site:buzzsumo.com -intitle:marketing. All topics on Buzzsumo will be fetched that are more or less similar to the keyword marketing.
♦ Numbers in your title are necessary so as to increase the impact. So to write listicle posts, you use a range of numbers separated by two dots. For example- Top 1..100 ways to fix the laptop.
♦ Researching has never been this easier. You can quickly find all the sites similar to the one you are scraping. Hence, all you need to do is type-
For example, if I search for related:moz.com, all sites similar to moz.com will be shown to you.
Get Long-Tail Keywords for Free!
If you are following the latest SEO trends, you must be aware of the importance of long-tail keywords. Now when 40% of the internet is voice-searched, natural queries are bound to rule. The more you are long-tail friendly, the more traffic you will get.
Until now, tools got ahead with their all under one roof feature. Using Google, you can research long-tail keywords for free. For example, if you want to find a long-tail for laptop repair, search for-
repair AROUND (char) laptop
You need to enter the number of words you want in the char section. Google will fetch all possible queries that start and end with your term and has related words in between. One of the handiest Google Tips and Tricks indeed!
Keep an Eye on Your Competitors
To win a fight, you need to analyze your competitors. Google is a highly competitive platform. And you need to know your competitors before you try to rank. Lets me take you further into Google .tips and tricks.
Again, Google comes to your aid. Let me tell you how.
♦ You can spy on your competitor’s best content. If I need to find the best content on ‘graphics’ at BuzzFeed, then search for-
♦ Keep an eye on what your competitors are publishing with-
♦ Yes, topics may clash on Google. In case it does, why don’t you see your competitor’s content beforehand?
keyword1 + keyword2
♦ Oh! And you can even see what your competitors say about you. Like if SpyFu wants to see what Moz said about them-
♦ It may happen that competitor pages have been taken down or expired. However, the content was good, nonetheless. You can get back a taken down content too! All you have to do is type in cache: URL.
So you see, Google has everything for you. It is just like Dumbledore’s saying- “Help is given to those who seek it.”