You can perform your entire digital marketing on Google! Of course, you will need tools. But what if I say those are unnecessary?
Before we start, understanding the marketing requirements are necessary. And, prioritizing is essential, always, because we have loads to do.
To be honest, webmasters are going crazy over Google updates. With each updated algorithm, marketers are up against new challenges.
In the light of changes, tools foster an impact. There are paid, and there are free. The one you choose depends on your requirements.
But here lies the problem. Free tools are somewhat unreliable whereas paid are are costly! It is like spending bucks without a return guarantee. When I say Google thinks like us, I am not exaggerating. So long as you learn the tricks, mastering marketing is at your fingertips.
How?
Google provides certain free tips and tricks which, as my friend says, is more like the Halloween trick-or-treat.
I would, instead, rephrase it. Google provides all-year-round trick-and-treats. To explain it, let us dive a bit deeper into the search engine for understanding Google tips and tricks.
Rank Without a Dime!
Google loves organic, i.e., the art of drawing people to your site for free. It doesn’t want you to spend dollars on SEO but merely provide what people are looking for.
By and large, developers have provided certain tricks for both people and marketers. Above all, targeting the keywords and research, both have been made extremely easy.
Writing web content for ranking is cumbersome for sure. From content research to building appropriate links, we cannot boil things down to bits.
But now when the context is king, you need to rethink the way you work. Google wants you to stay with people and, these tools take you away from them.
That’s bad!
Social signals have never been a ranking factor for Google. But, they are a means to understand what people love.
And that is precisely what we need to target as marketers- bringing relevance to our content.
Then again, our ‘paid is the best’ perception is somewhat wrong. Google is constantly evolving (so was Ultron!). And this evolution benefits digital marketers, but you have to know how to harness it.
As soon as you learn Google tips and tricks, I am sure ranking on SERP would be easy. To do that, let me tell you the 13 most amazing Google tricks you might never have heard of!
13 Google Tips and Tricks
♦ In the Google Search, try writing the following format-
“Website name” AND “author.”
For example, if I search for “Neil Patel” AND “author,” Google will fetch all content whose author is Neil Patel.
♦ In the previously searched query, you can add sites as well. The syntax for the search is-
“Name is” -website-name -site_name
For example- “Neil Patel is” -neilpatel.com -buzzfeed.com. Now, all contents which carry the same context in both the websites will be shown to you. You can add other website names too with a hyphen.
♦ When you need multiple topics for the same keyword, you can type-
site: (name) keyword
For example, if I want to scrap all topics on Zendesk for customer service keyword- site:zendesk.com customer service
♦ It is surely amazing to expand the domain of your content. To find similar topics for your content-
site:(website) -intitle:LSI keyword
For example- site:buzzsumo.com -intitle:marketing. All topics on Buzzsumo will be fetched that are more or less similar to the keyword marketing.
♦ Numbers in your title are necessary so as to increase the impact. So to write listicle posts, you use a range of numbers separated by two dots. For example- Top 1..100 ways to fix the laptop.
♦ Researching has never been this easier. You can quickly find all the sites similar to the one you are scraping. Hence, all you need to do is type-
Related:site_name
For example, if I search for related:moz.com, all sites similar to moz.com will be shown to you.
Get Long-Tail Keywords for Free!
If you are following the latest SEO trends, you must be aware of the importance of long-tail keywords. Now when 40% of the internet is voice-searched, natural queries are bound to rule. The more you are long-tail friendly, the more traffic you will get.
Until now, tools got ahead with their all under one roof feature. Using Google, you can research long-tail keywords for free. For example, if you want to find a long-tail for laptop repair, search for-
repair AROUND (char) laptop
You need to enter the number of words you want in the char section. Google will fetch all possible queries that start and end with your term and has related words in between. One of the handiest Google Tips and Tricks indeed!
Keep an Eye on Your Competitors
To win a fight, you need to analyze your competitors. Google is a highly competitive platform. And you need to know your competitors before you try to rank. Lets me take you further into Google .tips and tricks.
Again, Google comes to your aid. Let me tell you how.
♦ You can spy on your competitor’s best content. If I need to find the best content on ‘graphics’ at BuzzFeed, then search for-
site:buzzfeed.com intitle:”graphics”
♦ Keep an eye on what your competitors are publishing with-
site:competitor_site filetype:pdf
♦ Yes, topics may clash on Google. In case it does, why don’t you see your competitor’s content beforehand?
keyword1 + keyword2
♦ Oh! And you can even see what your competitors say about you. Like if SpyFu wants to see what Moz said about them-
site:moz.com intext:”SpyFu”
♦ It may happen that competitor pages have been taken down or expired. However, the content was good, nonetheless. You can get back a taken down content too! All you have to do is type in cache: URL.
So you see, Google has everything for you. It is just like Dumbledore’s saying- “Help is given to those who seek it.”
Hits: 3090
Thankyou for sharing the 13 tips to take digital marketing to next level, Nice Article.
Glad you liked 🙂 Stick with us to know amazing tips and tricks of Digital Marketing for free 🙂
Hey Admin, Tons of thanks for sharing these tips. You have made my life a bit wasier for sure.
Is there any bigger resource you can advise for Google? Like a cheat sheet?
Like you mentioned “-intitle:something” or like we have “inurl:blog”.
As a novice SEO, I spend a lot of time flirting with Google.
Thanks in advance
Hello 🙂 All the ‘cheat-sheets’ mentioned above are some of the basics. Of course, there are a lot more. However, we would suggest these mentioned tools are great for a start. Be sure to let us know how you are doing and let us help you further 🙂
Excellent blog here! Also your site loads up very fast! What web host are you using?
Can I get your affiliate link to your host? I wish my website loaded up as
quickly as yours lol
If you need the hosting, we can send you the quotation. Do let us know your response as we will be more than happy to assist you in web hosting and making your site load faster. Thank you. Looking forward to a positive reply 🙂
I am in fact pleased to glance at this website posts which contains plenty of helpful information, thanks for providing these information.
Nice answers in return of this query with real
arguments and explaining the whole thing on the topic of that.
Hey there I am so delighted I found your site, I really
found you by error, while I was researching
on Yahoo for something else, Nonetheless I am here now and would just like to say kudos for a tremendous
post and a all round enjoyable blog (I also love the theme/design), I don’t have
time to look over it all at the moment but I have
bookmarked it and also added your RSS feeds, so when I
have time I will be back to read a lot more, Please do keep up
the awesome b.
I know this web page gives quality depending posts and additional data, is there any other web site which
offers these stuff in quality?
Everyone loves what you guys are up too. This kind of clever work
and coverage! Keep up the great works guys I’ve
added you guys to my own blogroll.
Hi there, all is going perfectly here and ofcourse every one is sharing facts, that’s really good, keep up writing. http://www.mbet88vn.com
I truly love your blog.. Very nice colors & theme.
Did you create this web site yourself? Please reply back as I’m
trying to create my very own website and would like to know where you got this from or what the theme is called.
Kudos! http://mmlikes.com/link188bet201304
I truly love your blog.. Very nice colors & theme.
Did you create this web site yourself? Please reply back as I’m trying to create
my very own website and would like to know where you got this
from or what the theme is called. Kudos! http://mmlikes.com/link188bet201304
When someone writes an piece of writing he/she retains the image of
a user in his/her mind that how a user can be aware of it.
So that’s why this piece of writing is outstdanding.
Thanks!
You should be a part of a contest for one of the greatest blogs online.
I most certainly will highly recommend this blog!
You actually make it seem so easy with your presentation but I find
this matter to be really something which I think I would never understand.
It seems too complex and very broad for me. I am looking forward for your next post,
I’ll try to get the hang of it!
Howdy! I could have sworn I’ve been to this site
before but after browsing through many of the articles I realized it’s new to me.
Anyways, I’m certainly pleased I stumbled upon it and I’ll be
bookmarking it and checking back often!
It is appropriate time to make some plans for the future and it’s time to be happy.
I have read this post and if I could I want to suggest you some
interesting things or advice. Perhaps you could write next
articles referring to this article. I want to read even more things about it!
I know this if off topic but I’m looking into starting my own weblog
and was curious what all is required to get setup?
I’m assuming having a blog like yours would cost a pretty penny?
I’m not very internet savvy so I’m not 100% positive.
Any tips or advice would be greatly appreciated. Cheers
I think this is one of the most vital information for me.
And i’m glad reading your article. But wanna remark on some general things, The site style
is wonderful, the articles is really excellent : D.
Good job, cheers
Hey! Do you know if they make any plugins to assist with Search Engine Optimization? I’m trying to get my
blog to rank for some targeted keywords but I’m not seeing very
good success. If you know of any please share.
Thanks!
This site was… how do you say it? Relevant!! Finally I have found
something which helped me. Many thanks!
With havin so much content do you ever run into any issues of plagorism or copyright infringement?
My website has a lot of exclusive content I’ve either created myself or outsourced
but it looks like a lot of it is popping it up all over the internet without my permission. Do
you know any ways to help protect against content
from being stolen? I’d truly appreciate it.
Can I simply just say what a comfort to discover someone that genuinely understands what they’re talking about on the web.
You definitely know how to bring a problem to light and make it important.
A lot more people must read this and understand this side of the story.
It’s surprising you’re not more popular given that you certainly have the gift.
First of all I would like to say superb blog!
I had a quick question that I’d like to ask if you do not mind.
I was interested to find out how you center yourself and clear your mind
prior to writing. I have had trouble clearing my thoughts in getting my ideas out.
I do take pleasure in writing but it just seems like the first 10 to
15 minutes are usually lost just trying to figure out how to begin. Any suggestions or tips?
Many thanks!
Do you mind if I quote a couple of your posts as long as I provide credit and sources back
to your webpage? My blog is in the exact same area of interest as yours
and my visitors would certainly benefit from some of the information you provide here.
Please let me know if this alright with you. Thanks!
Howdy! This post couldn’t be written much better! Looking at
this post reminds me of my previous roommate!
He constantly kept preaching about this. I am going to forward this post
to him. Pretty sure he’s going to have a very good read.
Many thanks for sharing! http://wiki.c-brentano-grundschule.de/index.php?title=Taking_Proper_Your_Skin_To_Avoid_Wrinkles_Later_In_Life
I seriously love your blog.. Great colors & theme.
Did you create this site yourself? Please reply back as I’m trying to create my very own site and would like
to know where you got this from or what the theme is called.
Cheers! https://crystalwhitesmile.net/
You made some good points there. I looked on the internet
for the subject and found most people will approve with your website. https://megaleansforskolin.org/
Nice blog here! Additionally your web site a lot up very fast!
What host are you the usage of? Can I get your affiliate hyperlink to your host?
I desire my web site loaded up as quickly as
yours lol https://ketofastweightloss.net/
I am sure this paragraph has touched all the internet users, its really really pleasant paragraph on building up new blog.
I really appreciate this post. I’ve been looking everywhere for this!
Thank goodness I found it on Bing. You’ve made my day!
Thank you again!
I wanted to check up and allow you to know how great I valued discovering your web site today.
I’d personally consider it a honor to operate at my company and be able to utilize the tips contributed on your web
site and also participate in visitors’ remarks like this.
Should a position regarding guest article author become offered at your end, remember to let me know.
Hi there! Do you use Twitter? I’d like to follow you
if that would be okay. I’m undoubtedly enjoying your blog and look forward to new posts.
Excellent read, I just passed this onto a colleague who was doing a little research on that.
And he just bought me lunch since I found it for him smile Therefore let me rephrase that: Thanks for lunch!
Appreciate the recommendation. Let me try it out.
Hello, the whole thing is going well here and ofcourse every
one is sharing information, that’s truly excellent, keep up writing.
It’s an awesome post in support of all the internet visitors; they will obtain advantage from it I
am sure.
It’s a shame you don’t have a donate button! I’d
certainly donate to this superb blog! I suppose for now
i’ll settle for bookmarking and adding your RSS feed to my Google account.
I look forward to fresh updates and will talk about
this blog with my Facebook group. Talk soon!
Fantastic goods from you, man. I have be aware your
stuff prior to and you are just extremely wonderful. I really like what you’ve received here, really like what you’re
saying and the way by which you assert it. You are making it entertaining and you still take care of to stay it sensible.
I cant wait to read much more from you. That is actually a tremendous
web site.
Hi there! Do you use Twitter? I’d like to follow you if that would be okay.
I’m definitely enjoying your blog and look forward to new
posts.
It’s difficult to find well-informed people in this particular
subject, but you sound like you know what you’re talking about!
Thanks
Hello! I’m at work surfing around your blog from my new apple iphone!
Just wanted to say I love reading through your blog and look
forward to all your posts! Keep up the superb work!
I blog frequently and I genuinely appreciate your information. This article has truly peaked
my interest. I will book mark your site and keep checking for new details about once a week.
I opted in for your Feed as well.
When some one searches for his essential thing, so he/she needs
to be available that in detail, thus that thing is maintained over
here.
Hello everyone, it’s my first visit at this web site, and
piece of writing is really fruitful designed for me, keep up posting such articles or reviews.
No matter if some one searches for his required thing, therefore he/she wants to be available that in detail, thus that thing is maintained over here.
bookmarked!!, I like your site!
Having read this I believed it was very enlightening. I appreciate you spending some
time and energy to put this information together.
I once again find myself personally spending way too
much time both reading and posting comments. But
so what, it was still worthwhile!
Hi there to every one, the contents present at this site are
really awesome for people experience, well, keep up the good work fellows.
I have been browsing online more than 3 hours today, yet I
never found any interesting article like yours. It is pretty worth enough for me.
In my view, if all web owners and bloggers made good content as you did, the internet will be a lot more useful than ever
before. I could not refrain from commenting.
Perfectly written! Greetings! Very useful advice in this particular article!
It is the little changes that will make the largest changes.
Many thanks for sharing! http://foxnews.org/
Quality articles is the crucial to interest the users to visit the
website, that’s what this website is providing.
Greetings! Very useful advice within this article!
It is the little changes which will make the greatest changes.
Many thanks for sharing!