SEO is more alive than you think.
More than you can imagine!
A good and quality content is needed to rank your page and SEO is needed to sustain that rank.
Yeah, and it works in most of the cases.
Likewise Google, other search engines also are now stressing on quality content. That is also one of the major reasons why Yahoo lost its credibility.
On the contrary, Google is regularly updating itself to give you something really good to read. By and large, it stresses on relevancy and authority of content.
Now everything revolves around your content idea. Every effort is directed towards improving the quality and giving people something wonderful when they search.
Amidst countless guides to do perfect SEO, you might be missing these 5 essential and crucial tips which are actually needed in your content.
So, if you want Google to love you along with the people, this is something you mustn’t miss.
Keywords are The Epicentre!
No need for spending money!
But the thing is- you need to know if you are targetting the right keywords.
A few years back, exact-matching was important. Now, it’s all about broad match and synonyms. You should find relevant and broad-matching keywords to your target keyword.
Let me ease it up for you.
When you draw a circle, you need a centre point and a number of other points to complete the full circle. Consider your content is a circle. Then your target keyword is your centre point and all other relevant keywords and synonyms constitute the other points required to complete your content.
Your keywords help the search engine understand the context of your content. For example-
- If you are writing on Interstellar space, then your content must have keywords/phrases like cosmic rays, solar system, stars, planets, Kuiper Belt, etc.
- But if you are writing on the Interstellar movie, then your content must have keywords/phrases like ‘Matthew McConaughey’, ‘Wormhole’, ‘Gargantua’, ‘Miller’s Planet’, etc.
Be Your Reader
Likewise, every visitor is looking for something unique from your content. So, your writing style and choice of words are important. But, is it enough?
Creating your visitor’s persona is not easy. You never know if you visitor landed accidentally or intentionally. But your goal should always be to make them stick.
How can you do that?
Creative Writing is your best bet. Unique and fresh writing doesn’t mean you need to write anything new. Surely, you cannot change the facts. But a fresh content means a content written from a very different perspective.
Research well before writing. Then, you can know what your competitors lack and help you craft your content.
The Magic of Images
But your images appeal a lot. Sometimes, an image from your blog can rank tagging your content along with it. So never ignore your images.
Always describe your images in the best way you can. Remember to put proper alt texts and Image alt attributes to optimize your images. Do not forget to describe at length what your image is all about.
Search engines do not understand your images but they do understand your tags with which you define your image. Always make sure to optimize them.
Your Links Always Matter
One of the primary things search engine bots crawl through is your links. They travel through the interconnected links and scrap relevant from your content.
As an essential SEO tip, I would suggest that you only link your content with trusted and reputed websites. Linking through non-secure and non-trustworthy sites can devalue your page.
Your knowledge base marks your expertise. You must use a lot of relevant information to let your reader get everything on your target topic. The HTTPS and healthy linking increase the authority of your website. Finally comes the trust. Has your solutions/content helped the user and clarified his query?
What if a link is broken?
Make sure you remove it as soon as possible. Google devalues a page containing a broken link. Moreover, your user might get redirected to a spammy page when trying to access the broken link.
Most of their links are internal. When you click on one hyperlink, you get redirected to that specific content on Wikipedia itself. This doesn’t mean that internal linking helps in ranking.
But surely, it keeps your site safe. Moreover, Wikipedia also relies on information. It gives everything a user wants regarding the topic. So, Wikipedia always ranks high because all its links and therefore its contents have authority.
Never Hide Anything!
You have different means of representing your content both for desktop and mobile. Let me tell you that you have to design your website keeping your mobile version too.
So, there are a few things you should remember as far as the mobile version is concerned.
As an example- let us consider the usage of Accordion. In the desktop version, Accordions optimize your content. Your space is very well-utilized and not to mention the structure looks awesome too.
But, when it comes to mobile-version, it is not advisable to use Accordion.
Google might think that you have hidden your data and do not want it to be shown. In this way, your site might get devalued.
Instead, you can use a separate section or a slide in the mobile version. It is still a better option.
So, always avoid hiding texts or using any kind of black hat techniques.
Small SEO Tips Gives You a Rank?
As I have mentioned earlier, SEO was never dead. It simply changed its ways.
Off-page SEO comes much later. But there is so much you can do with On-page SEO. There is a very common misconception that a very well written content with excellent on-page SEO marks can never get an impression.
That is wrong.
These 5 SEO tips prove how important these factors are for a search engine ranking. Now, let me break another myth.
These SEO tips won’t guarantee you a rank. But, these make your content potentially fit for getting amazing impressions and ranking. But you need to remember at all times that your content is everything.
Do you have any further suggestions? Let me know in the comments.
Adios till the next post.