So, how’s your content doing today? Just in case, you are in a ‘traffic jam’, taking down your content isn’t the solution.
Not me but John Mueller tells it!
What to do then?
Maybe, you haven’t gone for the right keywords. Surely, I won’t spend a lot of bucks to find target keywords. Yet, it is one of the most important ranking factors.
So Google itself comes to your rescue. The best and the most powerful keywords relevant to your content is right in front of your eyes.
Genie is Out of the Bottle!
Well, we cannot deny that Google is indeed ‘grumpy’ at times.
It is not necessary that a site is hit due to a particular factor. Google stresses on the fact that your content should be highly relevant to your reader.
And by relevant content, you must include ‘relevant keywords’ too.
To boil down facts, you have two upper-hands if you have the right keywords-
- You can know the target audience
- You can put highly desired and relevant info
So you see, keywords are very important for your content. Naturally, you would be looking for a keyword research strategy.
Yes, Google has made things difficult. But they have also given totally free tools to find the right keywords for your content.
Now, some would even vouch for Answer The Public which is not at all wrong in any context.
But there is a fine line between the search query and target keywords. To know what people are asking, you must know what you are looking for.
How to Know What You Are Looking For?
By finding the right keywords.
This is the very first step for content mapping.
Now, how Google helps you?
If you blog about the mouth-watering slices of exotic Italian Pizza, then the first thing you can do is Google what to write about it.
The very first mention of Italian Pizza gives you many natural suggestions from Google Search Console.
The volume suggestions are due to my own Keyword Everywhere Chrome Extension. Keeping it aside, if you look at the suggestions, you can expand your content in a much bigger way.
But now the question is- are they user-oriented?
Not really, but you can make them.
People Also Ask For is Your Magic Box!
It is not necessary that if you are searching for an Italian Pizza restaurant, then the term is absolute. The context of Italian Pizza may also be related to ‘How to make Italian Pizza?’, ‘Best Italian Pizza toppings’, ‘What is Pizza?’ (yes, literally!)
So the context of the search depends on the user. When you search for a generic term like Italian Pizza, Google brings up all related contexts and related info.
Don’t Miss The Related Searches
Nothing rocket-science but it bases its search on synonyms related to your target keyword. And what can better than the Related Searches Section.
So you see, the domain of your content has expanded. There is a high chance that is someone searches for authentic toppings and Italian Pizza recipe, your content will show up on the Search Engine Result Page (SERP).
Optimize Keyword Search to Earn Pretty Penny
Google doesn’t know you, either your content. In case you are wondering, Content is King has gone down in History!
It is Context is King. Your content must contain words which someone is actually using in their search query. And keywords, oh they the perfect ingredient of high ranking if used diligently.
Always give your reader something to read and keywords, well they are quite unnatural at times. But to stick to our blog to know how you can bring relevancy in your content.
But on the search engine scale, keywords are the points needed to construct a circle i.e. .your content. As far as Google extends their help, you do not need to spend a lot on paid tools.
So while you go out there to experiment, let me enjoy a slice of Italian Pizza and think about the next best thing for you.