Yeah, graphics content has always been a honeypot. A good image always stirs an emotion- that emotion which gives you an actual click.
Colourful flowers attract the bees and that is exactly what a good image does for your content. If I quote my fellow Graphic Designer here at StickyPins Inc (a Digital Marketing Company in Kolkata and where I belong!)
If you want to add juice to your words, let me design a graphic for you.
And, it is justifiable indeed!
The thing is knowing what people are looking for is easy but delivering up to expectations is a bit tedious. People love images. But do search engines love them?
The Graphics Content Bait for Visitor Fish
Let me tell you a secret. Search Engines do not read your images.
Bad news? Not exactly.
Search Engines bots are browsers and they look for a source or an alternate way of reading your images. Of course, your content and context matters. But, where does SEO come in the scenario?
Right now, we have a lot on the plate. Let me unravel things for you.
A very good graphics content is self-explanatory. But, you are not just writing for the people. Images must be optimized for search engines too.
Every image that is published gets indexed on the specific search engine database. But search engine bots cannot crawl an image. Instead, it renders the available image title tag, image meta tag, image description, and image alt text.
Well, search engine optimization (SEO) terms are a bit spooky, indeed!
What I mean is, bots don’t crawl images but crawls the tags by which you define that image.
So, if your image is optimized with the right keywords and meta tags, it is easy for the image to have impressions. As soon as your image gets a click, it is highly probable that the person might be redirected to your website.
After Mobilegeddon Google update, mobile optimization has been a priority. Our website analyzers detected sharp falls in rankings after the update.
Surprising enough, mobile-optimized images gave us extra benefits. The ranking improved slowly over time though, but the process was quick.
So you see, a good graphics content acts as a bait for visitors.
How to Optimize a Good Bait?
Depends on your idea of optimization.
The term optimization means making friendly as per a certain standard. It has been stressed by Google Webmasters that heavy images tend to degrade UX.
But the most important point to remember is to set your image size in accordance with the page load speed. You can test the page load speed as the official Google Page Load Speed Test.
But all things apart, here are a few things which you can really do about your image.
There are four things you can take care of. I am explaining in terms of WordPress.
Have you ever seen a description popup when you hover your mouse over an image? That is exactly what image title is.
Your image title must contain the primary keywords so that it is search engine optimized. In addition, it is easy for the viewer to understand what your image is about.
Just like your SEO title and Headline, try to put your primary keyword at the beginning. The earlier bots discover your keywords, higher is the possibility for getting an impression or even a click.
For example, for this content, if I use this for my featured image-
Always remember to be detailed in your description of the Image Title Text or Image Title Attribute. In this way, the visitor comes to know precisely about your image.
The alt text must also contain your primary keyword. However, there is no point in being so descriptive as you already have been quite brief in the title attribute.
Image Alt Text
Well, I will be ignoring the HTML5 version because I want to keep things easy for you.
Of all search engines, Google puts high faith in Image Alt text. In many previous tweets, John Mueller has talked about writing creative alt text for images and its value.
This ain’t rocket science. Let me tell you a way around.
Whatever you wrote on your Image Title Attribute, simply summarize that and try to put your primary keyword at the beginning again.
Do not be descriptive. Be optimized in your presentation. When search engine bots will crawl, they will read and render your image alt text as an HTML5 snapshot. In this way, the search engine will understand what your image is about.
This isn’t mandatory. Personally, I do not use it. But if you have an E-commerce site or page describing a process, image captions are necessary.
The image caption puts a certain description at the bottom of the image. On WordPress, you can easily find it here-
Let’s Hypnotize the Traffic!
Your visitor is everything to you. We, as a Digital Marketing Company, know how to value each and every website visitor.
It is not just the content alone, but a good image can do a lot of magic than you can imagine. Simply optimize the images for search engines, maintain the elegance, and let the traffic growth be the judge.
But on a lighter scale, a hive full of honey attracts the bees, so does a good graphics content keeps a swarm of visitors stick to your content?
Yes, I know you have a lot to say. Why don’t you let us know in the comments?