Can I rank my content on Google without backlinks and SEO?
This is a fairly good question. And, it is surely something everyone is asking at some point in time. Honestly, it is a bit tedious to take out some time and create backlinks.
With time, we learnt that things are changing. And trust me on this, Google has changed everything.
It is not that SEO died with Google algorithm updates. It simply has changed the way it was done in the early days. Now, its quality over quantity.
It doesn’t matter how many outbound, inbound, nofollow etc. links you have incorporated. All that matters is what you have written in your content.
When I say this, people come up with a very general question- Then, how does Wikipedia rank? It has so many internal links, that’s why right?
That brings us to the very first point of how to rank a content without SEO on Google or any other Search Engine.
Information Relevant Information
It is not just about what you write. It is also about what all you write.
Let us take the example of Wikipedia. A few days back, I saw a content which asked Why Does Google Love Wikipedia?
The simple reason is that Google always gives a certain priority to Wikipedia just because of the pile of information they have.
You can see the very first result is Wikipedia. Let us break down the whys of the 1st ranking and draw conclusions from it.
- The SEO Title says it all- If I am searching for ‘SEO’, the Wikipedia title breaks down the abbreviation. It gives a very positive impact on the reader. “I got what I was looking for” kind of thing.
- The meta-description defines the rest- If I want a quick definition of ‘SEO’, their meta-description does the trick. You do not have to click through especially if you are in a hurry!
- The URL is optimized– Not just the SEO title, but even the URL is appropriately expanded. This is a very basic SEO trick, the one I was talking about- show people that you have information.
Why the above points are even necessary?
Of all search engines, Google looks after three things- relevance, authority, and trust. To convince your folks to click through, the first impression matters a lot.
That is exactly when you convince your readers that yeah! Trust me! I have just the thing for you. Why don’t you click-in?
There are millions of content over Google that define search engines. But what makes you stand out from the rest is the same reason that makes people click through your site impression.
That is just the first introductory section. See the number of sections they have. So you see, one simple SEO term has such a vast collection of information.
Wikipedia has provided everything I would look for generally regarding SEO.
Starting from history and finally ending with search engine legalities, you have everything pretty much laid down before you. And this brings us to the next point.
Put Yourself in Reader’s Shoes
How do you know whether a content is good or bad?
Well, you cannot generalize it for one thing. Every single visitor/reader has a very different mindset when they click through your content. There may be some who are just for a gaze, others to copy, few for actually reading, and others just landed accidentally.
Whom should you target?
For the ones who are just looking for a gaze or landed accidentally, your target is to make them interested and convert them into your loyal customer.
They might subscribe eventually and become your loyal readers. Let’s leave the second category of people for search engine penalties.
Finally, we have the third category- the ones who will read. They are the ones who add value to your site. It is always suggested never to leave your readers without something.
But, why target all?
Because, whether accident or intentional, if they leave your site quickly, you are going to encounter a bounce rate. This devalues your content and pushes you down the SERP.
How to understand your reader?
Every buyer who lands on your page experiences certain moments. We call them micro-moments. Basically, there are four micro-moments- I want to see, I want to buy, I want to go, and I want to know
Each and every micro-moment has their own importance. As a content marketer, you must understand what and how of their micro-moments. You must know what the visitor and looking for and how will you deliver that.
The best way is to keep an eye on various communities. People tend to share their queries and ideas for improvement in various communities.
Narrowing down possibilities is very important. Your content research matters a lot. You should know clearly how to distinguish between-
- What should I include? and,
- What must I include?
In that way, you can prioritize your information as per your reader’s requirements.
We call it data filtering. How is it advantageous to you?
You know what to write when to write and what all must your write!
The ‘should’ part depends on your writing. Unless necessary, you can skip such sections. In that way, you give your reader the most crucial information through your content.
Sprinkle A Freshness on Your Words!
What do you mean by fresh content?
You cannot manufacture info, surely but you definitely can present it in a new way. A fresh content means a content written from a very different perspective.
Perspective, that is something you must always remember. To know how to rank a content without SEO, you first have to focus on who are you writing for and what are you writing.
It is a huge mistake to take your reader for granted.
If people love you, then Google loves you.
Having said this, how many of you remember the Google RankBrain update?
There was a huge chatter in the SEO community because it was the very first AI integration into the Google algorithm. For the very first time, people had a definitive proof of how to rank a content without SEO.
Do you know how to beat the Google RankBrain Algorithm? Developer Gary Illyes said-
Write a content. Read it out loud to a human. If the person likes, loves and surprisingly reacts to your content, don’t worry. You have just beat RankBrain.
How to Rank a Content Without SEO? Be Original…
I once read a very technical article, a sales one. It was saying something about iPhone repairing in NY and a few DIY steps. Nothing fascinating in the content but there was something!
The author wrote the entire sales content as a love letter. Pretty original and in no point, you would ever realize you are reading a boring piece of sales content.
I would have definitely provided the link but you know, it’s not relevant to our topic. Yeah, relevancy is important as you might have seen in my other write-ups.
See, there are two ways to be original.
- Write on the most trending topic. In that way, you do not have to worry about picking content from other resources.
- Give a new outlook to older topics. If you read similar write-ups about how to rank a content without SEO, you will find a lot of technicalities.
I simply forego all of that. Why?
Because it takes away the charm and slashes my possibilities as a writer.
The thing with search engines these days is they look for freshness. Google specifically targets those websites which have a very good content.
It may happen that you are not rewarded right away but trust me, you will be! If your content is good, Google will rank you.
But, Where Does SEO Stand?
That is the last question which remains unanswered. That’s what you are thinking, right?
Let me explain.
What do you mean by SEO? Earlier, it was backlinking, outbound linking, inbound linking, and a few other tricks to increase visibility and rank. Those days are gone.
Writing relevant, authoritative, and trustworthy contents where people love is the new definition of SEO.
Why? Because there are those 3 things which Google looks for in your content.
There is also on-page and off-page SEO. What do you think is the basic objective of doing SEO?
If we keep monetization aside, your aim is to make your reader read. SEO comes much later. But what makes your content actually achieve the rank is only and only your content.
SEO is only for sustaining the rank. But what if people don’t find your content good despite ranking and everyday SEO?
Boom! A bounce-rate and you fall headlong.
Isn’t it better to write than just focus on off-page factors? Who knows, you might even not need SEO to sustain the rankings just as few of my contents are doing without SEO.
I really have a lot to say and other tricks up my sleeve. So make sure you subscribe and get newsletters regarding our content. Till then,