I was surprised to see Vision with a human face in Avengers: Infinity War. And then I remembered the words of Stark, “He is evolving”.What really did he mean?
Evolution is really amazing. It is not just about humans to apes but something amazing each time. And I am pretty sure Google Developers understand this more than anyone.
From a simple College Database search engine to an AI-powered giant, Google has grown and still is growing every day.
That’s our Vision! (Without the mind stone and the ability to fight apparently)
How does Google know what we mean?
There was a time when a car driver query would show up a PC driver and a car mechanic. Gone are those days when you could put literally anything to earn money.
The very first thing Google thought was to give people a good experience– from the content to the website.
That is exactly when they realized that people are everything. Their likes and dislikes must be fulfilled to gain success in the search engine race.
Something more is needed than just good content. We have to understand what people are looking for and what they desire during their search.
And then came the term- search intent.
Actually, it is more than just a phrase. It is a complete understanding of the psychology of a reader/buyer.
So, how Google understands a search intent?
The Magic of Google Algorithm
To understand search intent, you first have to think like people. So, the developers designed the brain of the search engine- a core algorithm. But before we proceed, let me tell you what Google Algorithm actually is.
Google Algorithm is a set of interrelated algorithms which work in accordance with a core update and regularly refresh themselves for a better understanding of user intent and search queries. They may be integrated as a part of the core algorithm and update themselves periodically.
This is a big word. Imagine the working of a human brain. As soon as you experience an external action, the signal is carried to your brain. It, then, analyzes the signal, and send the best response. That is your output.
Google algorithm was designed to work in a similar fashion.
Earlier, the decision-making process was dependent on the Core Algorithm. When a search query was received, it was encoded into machine language and sent to the individual Google sub-algorithms such as Florida, Hummingbird, Fred, etc.
Each Google algorithm would analyze their own results and send forward to the Core Algorithm who would make the final decision. This would be decoded into Hexadecimal and sent back to the output source.
This, however, was changed.
The Child is The Father of Man!
People love giving names to Google Algorithm Updates. Every year, the search engine giant makes 600-700 updates on an average. We only get to know the major ones (the ones which get a name).
The last known was in August. It was a broad core algorithm update and significantly affected medical and personal health-related sites. The next day, the webmaster community was buzzing with The Medic Update name.
But the basic process changed a long time ago.
Instead of depending on the Mother, every child was given a separate brain. Think of a Bakery Shop.
The dough-maker would decide the ingredients and forward the finished product to the mixer guy. He further analyzes the mix, performs it, and forwards the Oven guy. The Oven guy decides the required temperature based on the type of cake. It is then sent to the Garnisher guy who puts relevant toppings and cream which is best for the cake. Finally, the baker does the quality check and sents for packing.
The new Google Algorithm structure works in a similar fashion.
Each sub-algorithm analyzes the received search query in their own way. They keep on sharing the results with each other. Parallely, the core algorithm also analyzes the search query and forms a result.
Now, every result is analyzed with each other and the most probable set of answers is being displayed to you.
So, all search results on the Search Engine Result Page (SERP) are the most probable and closest answer to your search queries.
So now, you literally have to please every algorithm ever released by Google. The last of the major was Rank Brain Google Algorithm Update, which was the very first AI integration into the Google algorithm.
Why Should You Bother?
Google looks at your reaction-whether you like a web content or not.
Believe it or not, your ranking depends on public reaction. Google has literally quantified every aspect. It calculates Dwell Time (How much time someone stays on your page), Click Through Rate (CTR- how many people actually click on your page link), and Bounce Rate (How many people jump out from your website within seconds).
All of these factors are included in Google Ranking Factors.
Therefore, it is an integral part of your Search Engine Optimization (SEO). You just understand the way Google looks and ranks the quality of your content.
Every Google Algorithm represent their own idea. But, the best part is they are not independent. All factors are dependent on each other.
So, if you optimize for one algorithm, then it is highly possible that the content is optimized for other algorithms too. Now, this is what I call amazing.
But one thing is for sure. Each time a Google Algorithm is updated, the SEO community, the SEO community goes haywire.
SEO is not dead; only the way of doing it changed drastically. And, at the epicentre of all changes sits the Google Algorithm.
Google Algorithm changed the way people did SEO. It set the benchmark for search engine ratings and inspired other search engines to follow in years to come.
Google is evolving and Google Algorithms are doing just the thing. I really hope you now understand why understanding a Google algorithm is so important.
I say again, SEO isn’t dead. Google simply changed the way people did SEO. It is always up to you- adapt, change, and apply to give the best.
A word of advise before I stop. If people love you, then Google will love you too.